Decathlon revealed that the objective of the project is to recycle as much equipment possible, in order to minimize environmental impact and reduce waste.
Decathlon, a French sporting goods retailer, announced earlier this week on Instagram that it would be changing its name in three cities in Belgium to promote environmentally-friendly practices. Decathlon’s month of Decathlon has been renamed nolhtaceD. A Buyback action is a reverse shopping experience. The caption was as follows:
According to the news agency Decathlon shops have changed their name from “NOLHTACED” in Belgian cities like Evere, Namur, Ghent.
The retailer of sporting goods believes that this would encourage people into “reverse shopping”. This basically means that customers can bring back old or unworn sporting goods to the store and then the company will repair and resell them in some form.
“NOLHTACED has the solution! We buy back old and unused sports equipment!” We buy all sports equipment, even if they are not Decathlon. Decathlon said that the move was intended to increase awareness of environmentally-friendly practices.
“The objective of Decathlon’s second-hand offer is to recycle as much equipment possible to reduce our impact on the environment and prevent waste. Decathlon’s second-hand sale also offers less fortunate customers the opportunity to purchase high quality equipment at a lower price,” the company stated in its press release.
Decathlon’s headquarters is in France. It has over 1,600 stores across the globe. To attract young customers, Decathlon uses inventory robots as well as mobile checkout systems in-store.
Decathlon was established in 1976 by Michel Leclercq. In 2009, the Indian market was reached by the company.
